Brand Sense | Martin Lindstrom

Brand Sense | Martin Lindstrom

Kogan Page Ltd

101 lei
Acest produs beneficiaza de transport gratuit

Descriere

Branding has reached a new frontier. In the future brands will have to appeal to the neglected senses: touch, taste, and smell. In this second edition of his book Brand Sense - fully revised and updated to include the latest research and statistics - branding expert Martin Lindstrom shows how it can be done.

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