epio.roBuyology | Martin Lindstrom
Buyology | Martin Lindstrom

Buyology | Martin Lindstrom

Arrow Books Ltd

60 lei

Descriere

Reveals what actually goes on inside our heads when we see an advertisement, hear a marketing slogan. This book shows the extent to which we deceive ourselves when we think we are making considered decisions. It shows how factors as varied as childhood memories and religious belief come together to influence our decisions and shape our tastes.

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