epio.roPositioning: The Battle for Your Mind | Al Ries, Jack Trout
Positioning: The Battle for Your Mind | Al Ries, Jack Trout

Positioning: The Battle for Your Mind | Al Ries, Jack Trout

McGraw Hill Higher Education

140 lei
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Descriere

The first book to deal with the problems of communicating to a skeptical public, 'Positioning' describes the revolutionary approach to creating a 'position' in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its competitors. It is fully updated and revised.

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Business si economie McGraw Hill Higher EducationBusiness si economie de la CarturestiBusiness si economie Promotii