A Practitioner`s Guide to Account-Based Marketing | Bev Burgess, Dave Munn

A Practitioner`s Guide to Account-Based Marketing | Bev Burgess, Dave Munn

Kogan Page Ltd

267.1 lei
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Descriere

Explore the development of account-based marketing as a business practice, the pitfalls to avoid, and a framework for setting up an ABM programme and running it strategically.

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