Marketing Roi | James Lenskold

Marketing Roi | James Lenskold

McGraw-Hill Education - Europe

250 lei
Acest produs beneficiaza de transport gratuit

Descriere

Shows marketing practitioners at various levels how to employ ROI and other financial tools to quantify their organizations' strategic marketing decisions and maximize the incremental profits generated by each dollar invested in their marketing programs. This book presents a program for removing the veil of mystery from marketing efficiency.

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